My role involves implementing brand and design strategies, managing multiple partner agencies, and working closely with the general manager and senior stakeholders on all brand and marketing communications.
 

I oversee all creative assets, ensuring they consistently reflect brand guidelines. This spans high-level print and digital creative, including point-of-sale for Woolworths and Coles, juice labels, social media, HTML5 animation, website design and maintenance, OOH panels and EDMs.
 

I also execute integrated marketing and branding communication plans that deliver creative cut-through, strengthen brand storytelling and build long-term brand equity. In addition, I lead multiple new product development projects — managing all departments from ideation through to launch. This has strengthened my project management skills, as I coordinate cross-functional teams to deliver new juices and product ranges into major retailers.

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Most recently, I independently ran the marketing department — leading strategy, campaign execution and delivering strong results end-to-end.