EXPERIENCE
EXPERIENCE
BRAND AND CREATIVE MANAGER | 2024 – Present
SENIOR CREATIVE DESIGNER | 2020 – 2024
RECENT EXPERIENCE
An overview of my career progression across brand and creative roles, spanning both agency and in-house environments, with experience across FMCG, retail, entertainment, automotive, financial services and beauty.
Progressed from Senior Creative Designer into a Brand and Creative Manager role, expanding scope across brand strategy, creative management and delivery alongside high-level NPD project management across all key stakeholders within a fast-paced FMCG environment.
During a period of organisational change, stepped in for six months to cover the Head of Marketing role, independently leading the full marketing function and ensuring uninterrupted delivery across brand, campaigns,
NPD and day-to-day operations.
SCOPE:
Owning new product launches
(project managing cross-functional teams through concept development, design, approvals and launch readiness)
Hands-on creative leadership and execution
(personally designing all juice labels and packaging, alongside hands-on delivery of campaign creative, retailer POS,
trade show and expo environments and brand assets)
Go-to-market planning and delivery
(managing campaigns and channels with responsibility for marketing budgets, timelines and purchase orders for external partners)
Retailer range review preparation
(product mock-ups, presentations and range recommendations for Woolworths, Coles and Aldi)
Agency management and creative direction
(leading agency briefing, creative direction, feedback, refinement and final delivery oversight)
Stakeholder and cross-functional alignment
(coordinating delivery of product launches, packaging, campaigns and range initiatives across general management, marketing, sales, finance, R&D, operations, planning and procurement)
SENIOR CREATIVE DESIGNER | 2019 – 2020
Delivered high-volume digital and campaign creative for Dan Murphy’s and BWS within Endeavour Drinks, part of the Woolworths Group, in a fast-paced retail environment with tight timelines and constant trading priorities.
SCOPE:
Campaign and always-on creative design and animation
(designed, animated and coded EDMs, paid social, web and app assets across Dan Murphy’s, BWS and additional alcohol brands)
High-volume brief management
(delivered multiple concurrent briefs within tight retail deadlines)
Retail trading and promotional support
(adapted creative quickly in response to changing commercial and trading requirements)
Cross-functional collaboration
(worked closely with developers, marketers and senior stakeholders to ensure accurate and timely delivery)
Designer mentoring and capability building
(mentored designers and shared practical knowledge across design, animation and digital workflows)
SENIOR CREATIVE DESIGNER | 2017 – 2019
Worked within Woolworths Group’s internal digital agency, delivering large-scale digital and social creative across multiple brands, platforms and high-volume campaigns.
SCOPE:
Digital-first campaign design and animation
(designed and animated creative across social, programmatic and EDM channels at scale)
Programmatic and performance-led creative delivery
(working closely with media and programmatic teams to adapt and optimise creative assets)
Cross-functional digital collaboration
(partnered with brand, marketing, media and technology teams to deliver accurate and timely creative)
High-volume campaign execution
(delivered multiple campaigns concurrently within a fast-paced, enterprise environment)
External agency guidance and creative standards
(guided external creative agencies and supported them in delivering assets aligned to Woolworths Group requirements)
Designer mentoring and capability uplift
(supported and upskilled designers in motion, animation and digital workflows)
EARLIER EXPERIENCE
AGENCY
CONTRACTOR
SENIOR DIGITAL AND MOTION DESIGNER | 2016 – 2017
Contracted across multiple agencies, supporting digital, motion and HTML5 delivery,
alongside retouching and graphic design for client campaigns.
SENIOR DIGITAL AND MOTION DESIGNER | 2014 – 2016
DIGITAL AND MOTION DESIGNER | 2013 – 2014
DIGITAL AND MOTION DESIGNER | 2012 – 2013
If you’d like a more detailed view of my experience, you can download my CV below.