PROFILE
Brand & Creative Manager with 15 years of experience building and scaling brands across FMCG, retail and entertainment. Leads brand strategy and creative direction across NPD, packaging and integrated campaigns, translating commercial objectives into creative that performs in market.
Known for strong brand governance and decisive stakeholder leadership, aligning
teams and agency partners to deliver at pace with clarity and craft.
CAPABILITIES
Creative leadership and brand management across NPD, retail marketing and integrated campaigns. Combining strategic clarity, hands-on craft and end-to-end delivery across teams and agencies.
CREATIVE LEADERSHIP
Creative strategy and direction
Integrated campaign concept and rollout
Studio workflow and delivery management
Agency leadership, briefing and quality control
Art direction across digital, print, retail and OOH
Motion and animation for digital campaigns
BRAND MANAGEMENT
Brand strategy and positioning
Brand governance and consistency across channels
NPD launch leadership (concept to retail rollout)
Packaging and production delivery (print-ready artwork)
Retail marketing and range readiness
Go-to-market planning and launch rollout
BRANDS
Selected partners
